Program pricing for organizations building real AI capability.
This page explains how pricing works, what affects scope, and how to choose the right level of support for your organization. You’ll find real numbers, clear inclusions, and a practical view of how coaching and execution can work together over time.
How pricing works
Pricing reflects the level of coaching, implementation support, and transformation structure your organization needs. Every engagement begins with a Kickoff so leadership can align, readiness can be assessed, and the first 90-day implementation path can be defined. From there, the monthly tier reflects how much enablement, governance, review support, and working rhythm your team needs to make practical progress.
Many organizations also expand into separately scoped execution once the path is clear. That can include workflow builds, web development, sales enablement assets, reporting systems, responsible AI policy work, or broader AI Center of Excellence implementation.
Every engagement begins with a Kickoff
AI Transformation Kickoff
The Kickoff is where leadership aligns on priorities, current reality, organizational friction, and the most practical first implementation path. It is the starting point for the Velocity to Value System.
What’s included
- Leadership intake and business context review
- Current-state AI and workflow scan
- Live strategic working session
- Opportunity and friction mapping
- Readiness and risk discussion
- 90-day implementation path
- Recommended coaching tier
What this gives you
- A clearer view of priorities and sequencing
- A stronger leadership alignment baseline
- A more practical path to implementation
- Early clarity on governance, ownership, and risk
Choose the level of support that fits your organization
Guidance
For leadership teams that need sharper thinking, clearer prioritization, and a trusted outside perspective without a heavier implementation cadence.
Best fit when:- You need executive decision support more than a full team program
- You are still tightening direction and sequencing
- You want structure without a heavier working rhythm
- 2 strategy sessions per month
- Async support between sessions
- Priority and use-case review
- Feedback on vendor and tool decisions
- Access to FCG frameworks and templates
Mastery
For organizations building stronger internal capability, better alignment, and a repeatable implementation rhythm that can create visible momentum.
Best fit when:- You have a real team and need more structure
- You want implementation rhythm, not just advice
- You want internal capability to become durable over time
- Everything in Guidance
- Biweekly working sessions
- Monthly leadership strategy session
- Team enablement and implementation review
- Use-case prioritization guidance
- Governance and operating-rhythm support
- Review of internal artifacts and progress
Accelerated
For organizations ready to move from scattered activity to coordinated transformation with more active FCG involvement and stronger cross-functional support.
Best fit when:- AI work is spreading across teams
- Governance, ownership, and coordination need stronger structure
- You want more active support in transformation leadership
- Everything in Mastery
- Weekly transformation cadence
- Executive alignment support
- Governance and decision-support guidance
- Prioritization and stage-gate support
- AI CoE-style operating model guidance
- Launch support for first-wave initiatives
Compare plan features
This view makes it easier to see how support expands from executive guidance into deeper enablement, stronger cadence, and broader transformation support.
| Feature | Guidance | Mastery | Accelerated |
|---|---|---|---|
| Leadership strategy sessions | 2 / month | Monthly leadership + biweekly team | Weekly cadence + executive support |
| Async support | Included | Included | Included |
| Team enablement | Light | Core component | Expanded |
| Governance support | Advisory | Active working support | Expanded transformation support |
| Artifact review | Selective | Regular | Expanded |
| Use-case prioritization | Included | Included | Included + stage-gate support |
| Executive alignment support | Light | Moderate | High |
| AI CoE pathway support | Not typical | Optional next stage | Strong fit |
What your first 90 days usually include
Days 1–30
Leadership alignment, readiness review, opportunity mapping, and the first clear implementation path.
Days 31–60
Use-case narrowing, governance baseline work, team working rhythm, and stronger ownership.
Days 61–90
Early artifacts, sharper decision flow, visible momentum, and clearer recommendations for what to build or expand next.
Execution & Expansion Services
Once the path is clear, many organizations choose to expand from coaching into execution. These services are scoped separately based on priorities, timing, and implementation needs. They are not minor add-ons. They are the build and activation layer that helps momentum turn into durable business capability.
AI workflow and agent development
Typical projects start at $7,500 for a focused workflow and often range from $12,000 to $30,000+ depending on integrations, approval logic, data requirements, and deployment scope.
Web and landing page development
Focused landing page and strategic web enhancement projects often start at $2,500 to $5,000, while broader multi-page implementation work typically ranges from $6,000 to $15,000+ depending on messaging, functionality, and page count.
App and portal development
Custom portal and internal tool projects are typically scoped separately and often begin around $10,000+, depending on user roles, integrations, workflow depth, and reporting requirements.
Dashboards and reporting systems
Reporting and dashboard engagements often start around $4,000 to $8,000 for a defined internal reporting need, and can expand from there depending on source systems and stakeholder views.
Sales enablement and content execution
Fixed-scope support packages often begin around $2,500 to $6,000 for focused assets or sprint-based work, with larger recurring support scoped separately based on volume and cadence.
Governance and AI policy work
Focused governance and responsible AI policy sprints often start around $5,000 to $10,000, depending on the number of roles, policies, and review structures involved.
How clients typically expand
Kickoff
Clarify priorities, readiness, governance needs, and the first implementation path.
Core coaching engagement
Install the Velocity to Value System through guidance, enablement, implementation support, and stronger operating rhythm.
Selected execution services
Add builds, campaigns, automations, dashboards, governance work, or workflow systems as business priorities become clearer.
Broader transformation
Move toward deeper integration, stronger cross-functional coordination, or a more formal AI Center of Excellence model when the organization is ready.
Understanding the full investment
Coaching is the core investment, but implementation often depends on more than the monthly program fee. Organizations should also plan for the time, attention, and optional build support required to make the work stick.
Internal commitment
- Leadership attention and decision participation
- Core team time for working sessions and implementation
- Adoption and change management follow-through
- Internal ownership for artifacts and next-step execution
Optional expansion investments
- Software, platforms, or AI tool subscriptions
- Workflow builds, dashboards, or reporting layers
- Content, web, and sales enablement execution
- Broader governance or AI CoE implementation work
Which plan is right for you?
Choose Guidance
If you mainly need executive thought partnership, clearer prioritization, and a stronger outside perspective before broader team engagement.
Choose Mastery
If you want the strongest balance of structure, team enablement, implementation rhythm, and internal capability-building. This is the best fit for most organizations.
Choose Accelerated
If AI work is spreading across teams and you need stronger transformation leadership, more active FCG involvement, and deeper coordination support.
Frequently Asked Questions
Yes. Every coaching engagement begins with the AI Transformation Kickoff. It creates the alignment and implementation clarity needed for the work to move with discipline.
For most organizations, Mastery is the strongest balance of structure, enablement, and implementation rhythm. Guidance fits more self-sufficient teams, while Accelerated is better for broader transformation needs.
Yes. Many organizations start with coaching, then add selected execution services once priorities and constraints are clearer.
That depends on scope, readiness, and ambition. Many organizations feel the first meaningful lift in the first 90 days, then continue building capability over the next two to four quarters.