Strategic Sarah

Sarah is a seasoned Chief Technology Officer at a growing startup

  • Demographics: 38 years old, lives in Austin, single, income range of $200,000-$250,000.
  • Goals: To strategically guide her company’s technology and product roadmap.
  • Motivations: Passionate about leveraging technology to solve real-world problems.
  • Challenges: Keeping up with the rapid pace of technological change.
  • Frustrations: Limited internal resources and expertise for specialized product development.
  • Identifiers: Regularly attends tech conferences, active on Twitter.
  • Quote: “We need to stay ahead of the curve. Let’s bring in some external expertise.”


As a Chief Technology Officer, Sarah would value YOUR COMPANY’s computer-aided design services and product prototypes. She would rely on YOUR COMPANY’s expertise to guide her company’s technology and product roadmap, and appreciate the practical and value-driven solutions that YOUR COMPANY provides.

Customer Journey

Awareness:Learns about YOUR COMPANY at a tech conference where YOUR COMPANY has a booth.
Consideration:Reviews YOUR COMPANY’s past projects on its website and appreciates the practical and value-driven solutions.
Decision:Schedules a consultation with YOUR COMPANY to discuss her company’s technology and product roadmap.
Action:Hires YOUR COMPANY for a product development project.
Retention:Recommends YOUR COMPANY to other CTOs in her network due to the successful project outcome.


Sarah might think that YOUR COMPANY’s quick deployment of services compromises the quality or thoroughness of the work. She might not understand that YOUR COMPANY’s efficiency comes from its extensive experience and streamlined processes, not from cutting corners.

Chat with Sarah here:

Messaging Strategy:

Sarah values practical and value-driven solutions. She’s interested in how YOUR COMPANY’s services can guide her company’s technology and product roadmap.

Share posts that highlight YOUR COMPANY’s expertise in CAD services and its focus on practical engineering solutions. Engage with Sarah by discussing the latest trends in technology and how they can be applied in product development.

Targeted Content Calendar, sample:

  • Week 1 “How YOUR COMPANY’s CAD Services Are Shaping the Future of Product Design”
  • Week 2 “Practical Engineering: The Secret to Efficient Product Development”
  • Week 3 “How YOUR COMPANY Can Guide Your Technology and Product Roadmap”
  • Week 4 “The Latest Technology Trends in Product Development and How YOUR COMPANY Is Leveraging Them”